After leading Argentina to their second World Cup title, Lionel Messi is on the verge of becoming the first player in history to win the Ballon d'Or eight times. An accomplishment Messi thanks the high heavens and his teammates for helping him achieve. But does he really deserve to win this year's Ballon d'Or? Of course, not but Messi's is a marketable player with millions of fans who are then backed by some of the biggest sponsors in football, including FIFA itself. To dampen the crescendo of noises already calling for the Ballon d'Or to be canceled since its dubious and insincere. The Host Committee has tabled three criteria that must be met by the player before he or she wins: For the whole season, a player must be outstanding, Messi was bang average for PSG but brilliant for Argentina. Secondly, a player must show respect and solidarity to the opposition team, Messi was rude and disrespectful to the Netherlands national team, especially to Louis van Gaal. Thi